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11-JUL-2025 | The Power of Press’ “Full Page” Ad

Author

Dan Bogachek
July 11, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

The Power of Press’ “Full Page” Ad

Full Page Yo baby! Stand waaay back. I am a full page ad. Printers are scared of me — they call me the ‘great white’. There ain’t no ad like me. You want hard sell? I’ll give you hard sell. I’ll sell your whole shop. I’ll carry ten washing machines, ten tumble driers, fifty cameras and then ask, “Hey, what about those widescreen TVs you wanna shift?” But I’m more than all that. You launching a product? I’ll launch your product — I’ll launch it into space. You got a picture? Blow it up, I ain’t afraid. You got words? Bring ‘em on. Big or small, when they’re on me, they look important. Because I announce. I got the dimensions. I am the undisputed heavyweight king of press advertising and I will make your product my queen. Hear me roar. The Power of Press 🏁

  • What a fantastic example of using a voice. It’s so easy to hear this voice.

  • Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

  • So much “you” and “I.” A ton of interaction between you and the voice pulls you in and keeps you there.