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  • 5-MAY-2025 | Land Rover’s “Desert Madness” Ad

5-MAY-2025 | Land Rover’s “Desert Madness” Ad

Author

Dan Bogachek
May 05, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Land Rover’s “Desert Madness” Ad

Desert madness? Seriously, I LOL at this. I’d ROFL but there’s no floor here. Only sand dunes for miles and miles in every direction. The lizard tells me that I should head due north. But I stopped trusting the lizard on Tuesday. There’s something off about him. Maybe it’s the way he plays the guitar. Or maybe it’s his Swedish accent. He’s such a know-it-all. I can’t see the car anymore. I had parked it so elegantly in the middle of that sinkhole. It must have wandered off somewhere. Probably headed north. I’ve got to stay focussed. Alert. The hyenas will be here soon. They’ve become regulars now. I like them because they seem to be in such good spirits. Always up for a good laugh. Björn Günderson says that they are just scoping me out for weaknesses. That they plan to eat me. This damn lizard’s starting to get on my nerves. I have to go now. They’ll be serving Mai Tais at sunset. I hope they remember the little cocktail umbrellas this time. 🏁

This ad, in terms of content, is purely entertainment. The longer you read, the deeper the lore — it’s whimsy.

But at the core of the bit lies the question they want to plant in your mind: “What happens if I’m lost in the middle of nowhere?”

The humor sticks. And it points to this new underlying association:
“Stranded off-roading” → “Land Rover has GPS.”