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9-JUL-2025 | Honda’s “Honda Effect” Ad

Author

Dan Bogachek
July 09, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Honda’s “Honda Effect” Ad

Mugs of tea are back at work

In a car factory in Swindon

Warming the hands

Of thousands of engineers

Who are back turning wheel nuts

Back fitting windscreens

Back telling jokes

And between shifts having more tea

Upping the sales of Mr Tetley

With a knock-on effect on sugar and milk

Some people call it the HONDA effect

It’s good to be back 🏁

  • Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

  • Notice all the -ing? It makes the actions continuous. Slowing down time/increasing the motion of what you’re visualizing.

  • Easy to understand, hard to execute. Did you expect a cozy ad from a car company?