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  • 11-MAY-2025 | Fallon McElligott’s “You may be dead” Ad for Porsche

11-MAY-2025 | Fallon McElligott’s “You may be dead” Ad for Porsche

Author

Dan Bogachek
May 11, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Fallon McElligott’s “You may be dead” Ad for Porsche

If this car doesn’t excite you, check your pulse. You may be dead.

How could any warm-blooded human look at a Porsche 944 S2 in the face, and not become somewhat stimulated at the thought of owning one?

Forget, for a moment, that it goes from 0 to 60 in 6.9 seconds. Or that it has a top speed of 149 mph. Simply judging on looks alone, it should be enough to send your pulse racing.

If it doesn’t, we suggest you see a doctor. Or even better, see us for a test-drive.

If that doesn’t get your blood pumping, nothing will.

Porsche 🏁

  • Command “you” hook creates an immediate challenge. Nothing gets your reader’s attention quite like a playful challenge.

  • Momentum bridges with “or.” Kickstarts the beginning of sentences, keeps things moving.

  • Repetition throughout with “if.”

  • The callback at the end creates the classic hook-punchline sandwich. Wraps everything up in a bow.