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  • 30-MAY-2025 | Excerpt from First Round Capital’s Philosophy Page

30-MAY-2025 | Excerpt from First Round Capital’s Philosophy Page

Author

Dan Bogachek
May 30, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpt from First Round Capital’s Philosophy Page

To all the founders wondering what makes us different —

Browse around a few VC websites these days and you’ll notice that they all start to sound the same.

They all say we partner with remarkable founders. We believe in the power of technology to change the world. We back exceptional companies from the very start. But that hasn’t always been the case. When we started First Round over 15 years ago, seed-stage investing wasn’t yet a thing and most doubted it would stick around. Founders-turned-investors were odd balls. And a “Platform Team” that provided services beyond the check was a new idea. These days, a Platform Team is table stakes. 🏁 

The target audience is founders raising money, and the first sentence addresses what might be their most common objection: “Why should I go with you?”

Repetition on “we.”

Then specifying how they’re different implicitly says they are different — without ever saying it outright.

And lots of track record: “Oh yeah all that stuff that used to be new? Yeah we were the OG’s.”

1 idea → 1 sentence. Tight.