26-MAY-2025 | Copy from Basecamp

Author

Dan Bogachek
May 26, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Copy from Basecamp

Basecamp’s intentionally simple by design. It’s why teams that sometimes leave in search of “more power” end up slamming into the consequences of over-powered software: Complexity. Complexity doesn’t work. Basecamp does. It’s why those that leave end up coming back and sticking with us the second time around. You never know what you had until it’s gone.

Who uses Basecamp? Top notch marketing firms, ad agencies, design shops, software developers, client services firms, IT firms, consultants, freelancers, builders, contractors, publishers, schools, governments, religious organizations, charities, non-profits, first responders… Over 75,000 organizations, big and small, across every industry imaginable, from 166 countries on five continents.

So simplify. Get it together. Ditch the frustrating and ineffective “stuff scattered everywhere” multi-app approach, and switch to Basecamp’s all-in-one, unified, and organized project management method instead. Level up. 🏁 

Major Jeff Winger vibes (Community). If you know, you know. Brilliantly written show.

One core idea, social proof, and call-to-action. Notice how they’re split out neatly by paragraph?