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  • 9-MAY-2025 | Avis’ “Good for 20,000 Miles” Ad

9-MAY-2025 | Avis’ “Good for 20,000 Miles” Ad

Author

Dan Bogachek
May 09, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Avis’ “Good for 20,000 Miles” Ad

Avis figures a car is good for 20,000 miles.

That’s not what Detroit says.

In fact, most car makers give a better warranty than that: up to 50,000 miles.

But Avis doesn’t wait that long.

Not because they don’t make them like they used to. They’re probably better. But we’re trying to save a buck.

Figure it out. We get rid of a car before the warranty is up, so Plymouth foots the bill if anything goes wrong.

Not us.

Of course, to get the best resale price, we keep our cars in creampuff condition. So when you rent from Avis you naturally get a fussed-over late model.

Does this look as if we’re trying harder just to keep you happy? Good. Let’s leave it at that. 🏁

Grade 1 on the Hemingway App.

Hook with a specific number. The lowball figure gets your attention.

Then the reason why.

Then how it benefits you, the customer.

“Look, we’re openly selfish. But that means you get the best deal, too. 😉”